Business Video Can Be So Damn Frustrating

What you need to know to make video produce results for you

It doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all. But how can you incorporate video into your sales and marketing and better yet where do you begin?


Think video might be valuable but don’t know how to get started? In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:

  • The pros and cons of YouTube videos for business.
  • The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
  • What are the “devil in the details” as it relates to getting started with video?
  • How you can successfully incorporate video into your email marketing.


Recorded: Thursday, January 19, 2012 at 2:00 PM

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE


David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

Adam Peterson, President and CEO, VIPE

Adam is a native to Silicon Valley and comes from a combination of an engineering and finance background. In 2008 he was appointed as the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford’s School of Business as a featured eCommerce entrepreneur, San Jose State University’s School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars.

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