Search engine optimization. Social media. Email marketing. Blogging. Your website. Each can play a vital role in your marketing mix. But how do you choose where to invest your marketing dollars—and more importantly what’s your ROI?
As a business owner, marketing specialist or sales professional, you have never had more marketing tools at your disposal than you have right now. But, where you invest your marketing dollars and time can have a dramatic impact on your success!
In this one-hour presentation, you’ll discover the keys to evaluating your online marketing spend. You’ll learn exactly what tools are available, what’s driving the most impact for other staffing firms, and how to measure and adjust your marketing for maximum response.
Overview
You will learn:
- What’s working and what’s not working in online marketing
- How Google’s latest algorithm changes may impact your business
- How to use Google analytics to gauge marketing ROI and adjust your marketing spend
- The keys to increasing your inbound lead generation
Details
Recorded: Tuesday, January 31, 2012 at 2:00 PM
Duration: 1 hour
ASA CE Credit: 1.0 hour Passive CE
Presenter
Brad Smith, Chief Strategy Officer, Haley Marketing
Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.