Content marketing is the art of selling without selling. In staffing, content marketing is being used to differentiate, add value, nurture relationships, and most importantly help staffing firms boost sales productivity and get out of the commodity trap.
Want to see what great content marketing looks like?
At this Lunch with Haley webinar, we’ll show you lots of examples of how content marketing is currently being used in the staffing industry.
You Will Learn:
• Why content marketing is essential to selling staffing.
• What tools content marketers are currently using.
• How to implement content marketing in your firm
by seeing lots of great examples!
Details
Recorded: Thursday, February 14, 2013 at 2:00 PM
Duration: 1 hour
ASA CE Credit: 1.0 hour Passive CE
Presenters
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Todd Lewandowski, Director of Content Marketing, Haley Marketing
Todd Lewandowski is the Director of Content Marketing at Haley Marketing. He oversees the email marketing campaigns for staffing and recruiting firms.
Brad Smith, Chief Strategy Officer, Haley Marketing
Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.