Have you ever heard someone say that? Of course you have – you might actually believe it yourself. And in many cases, you would be right. Pricing pressure from clients and prospects, competitors undercutting your price, and technology such as Vendor Management Systems (VMS) and reverse auctions all have led to our industry facing margin erosion like never before. Why then do some companies in our industry continue to grow their business at significantly higher margins? Why do companies such as Target, Apple, and even Domino Sugar continue to thrive in “commoditized” industries?
In this session, we take a look at how the staffing industry has become commoditized and what you can do to get out of the commodity rat race. You will learn how to separate yourself from the competition, how to negotiate from a position of strength, and how to create true demand for your service.
Attendees will learn:
- Why the staffing industry is perceived as a commodity and how to avoid the pitfalls
- What a value proposition is and why it is critical to their business
- Real-world examples of other staffing companies that have successfully differentiated themselves
- How to effectively market your value proposition and create a distinct competitive advantage
Recorded: Thursday, February 13, 2014 at 2:00 PM
Duration: 1 hour
ASA CE Credit: 1.0 hour Passive CE
Tom Erb, President, Tallann Resources
With a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.
In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process.