Understanding Marketing Analytics

How to Turn Your Website, Social Marketing & Email Marketing into Sales and Recruiting Workhorses.

Staffing becomes more competitive by the day. And, with a candidate shortage, your website and online marketing efforts must perform at peak levels to gain a competitive advantage.

In this webinar, we share online metrics you can use to gauge the effectiveness of your marketing efforts and make better decisions moving forward.

You will learn how you can:

  • Leverage analytics for strategic business growth
  • Lower your marketing, sales and recruiting costs
  • Better understand candidate behavior to attract more top talent
  • Uncover leaks in your sales and recruiting funnels – and fix them
  • Take more strategic approach to content development
  • Find out what marketing channels are most effective for your audience
  • Drive better marketing results and increase ROI

Video Transcript


Recorded: Thursday, June 15, 2017 at 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE


Brad Smith, Chief Strategy Officer, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

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