Positioning 101: Make Your Staffing Company Stand Out

How to best convey what makes your staffing firm different than all the others to your clients and candidates.

“Our service is better.”
“We take time to ask the right questions.”
“We dig deeper to find the right fit candidates.”

Heard any of these before?
They are a few of the most common (and overused) positioning messages in the staffing industry.

In staffing, differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging.

In this Lunch with Haley, our CEO, David Searns, will walk you through the process he uses to help our clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.


Recorded: Thursday, June 14, 2018 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

Want help with your marketing?

Tell us how we can help.

  • This field is for validation purposes and should be left unchanged.