“Our service is better.”
“We take time to ask the right questions.”
“We dig deeper to find the right fit candidates.”
Heard any of these before?
They are a few of the most common (and overused) positioning messages in the staffing industry.
In staffing, differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging.
In this Lunch with Haley, our CEO, David Searns, will walk you through the process he uses to help our clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.
Recorded: Thursday, June 14, 2018 at 2:00 PM ET
Duration: 1 hour
ASA CE Credit: 1.0 hour Active CE
David Searns, CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies for more than 20 years, and he has written the content for more than a dozen ASA VOICE and GENIUS award-winning direct marketing campaigns.