Staffing Messaging: Striking a Balance Between Human Readers and Algorithms

How to speak effectively to humans and machines

Crafting the most effective message is more important than ever in staffing, but you have to know your audience.

Are you trying to attract candidates? Or are you trying to get traffic to your website? Can you do both? The wording you use must be different but it can be equally effective.

In this Lunch With Haley webinar, we’ll discuss the right language to use to reach your target audience, and the right keywords to use to reach search engines.


Recorded: Thursday, April 11, 2019 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


Dan Hoang, SEO and PPC Advisor, Haley Marketing Group

Dan Hoang is the SEO and PPC Advisor at Haley Marketing Group who works with our clients to stay relevant with search engines and execute pay-per-click campaigns for lead generation, recruiting, branding and engagement.

Michelle McCormick, Social Media Marketing Advisor, Haley Marketing

Michelle McCormick is a Social Media Advisor at Haley Marketing Group who enjoys collaborating with clients to find practical solutions in the areas of social media, email marketing and blogging.

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