4 Pillars of Recruitment Marketing

Main foundations for a smarter strategy to attract talent and generate leads in today’s market.

With unemployment at record lows, sourcing candidates has become harder than ever. Of course, you already knew that!

The question is, what can you do to find the candidates you need to fill your job openings? HINT: Just spending more on job posts is NOT the answer!

In our next Lunch with Haley webinar, we’ll introduce you to the 4 Pillars of Recruitment Marketing, show you smarter, more cost-effective ways to attract talent, build your employment brand, and most importantly, get more people applying to your jobs!

In this Lunch with Haley you will learn:

  • What the 4 Pillars of Recruitment Marketing are
  • How to optimize your website to get more people to apply
  • How to get more response (and lower cost per application) from your job board spend
  • Best practices for using social media for recruiting
  • Strategies to improve your employment brand and win talent away from competitors


Recorded: Thursday, May 16, 2019 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE


David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

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