How Programmatic Job Advertising Drives More Applications…to More of Your Jobs

Advanced technology to extend the reach of your job posts.

Frustrated with your job board spend? Stuck in year-long contracts that you regret? Looking for a more efficient way to use that recruitment budget? Want applications for MORE jobs?

In this case study, we’ll take a look at programmatic advertising and how using the software optimizes your monthly recruitment spend. We’ll share specific examples of performance-based decision making and how data determined our monthly budget.

In this case study of programmatic job advertising, you’ll see how the software:

  • Drives applications to under-performing jobs
  • Caps applications on runaway jobs
  • Tests different job titles
  • Finds the best conversion rate and lowest cost per application

Details

Duration: 30 minutes

Presenters

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

Matt Lozar, Director of Recruitment Marketing, Haley Marketing

Matt is our product manager for programmatic job advertising and all our recruitment marketing services. A self-defined data nerd, Matt loves to test strategies and tactics to scientifically help our clients get the best ROI on their ad spend.

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