Super Simple Tactics to Get More Out of Your Job Board Spend

Optimize your job spend for better, and quicker, results.

What jobs get the most clicks? Which jobs get the best candidates? How can you maximize recruiters’ efficiency and get the most from your recruiting budget?

In this presentation, Appcast and Haley Marketing will present current trends on how job seekers are engaging with jobs, and offer simple advice for your recruiters to adjust their job postings and get more applications into the pipeline. We’ll share original research on what works well in the staffing industry and in talent acquisition as a whole.

The areas we will analyze include:

  • Job title length
  • Job description length
  • Star Rating for Your Staffing Agency
  • Days of the Week with the Most Candidate Traffic


Recorded: Thursday, August 20, 2020 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


Leah Daniels, SVP of Strategy, Appcast

Leah Daniels is the SVP of Strategy at Appcast, the leading programmatic job posting platform. Since joining Appcast, Leah has helped employers, top recruitment ad agencies, job boards, RPOs, gig employers, and staffing firms, understand their data in context of the market to find ways to lower their overall cost of candidate acquisition through programmatic ad buying. Prior to joining Appcast, Leah has held a number of roles in the recruiting technology industry, including the Director of Product Strategy at Monster, and Director of Global Alliances & Business Development at Bullhorn. Earlier in her career, Leah spent 10 years at ZoomInfo leading sales operations, product management, national accounts, business development, and data services.

Matt Lozar, Director of Recruitment Marketing, Haley Marketing

Matt is our product manager for programmatic job advertising and all our recruitment marketing services. A self-defined data nerd, Matt loves to test strategies and tactics to scientifically help our clients get the best ROI on their ad spend.

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