Building Your Marketing Stack

Using the right tools for staffing for best results in 2021.

In staffing, we hear a lot about building your “tech stack” – the series of technologies used to run your business. When it comes to your sales and recruiting, there’s another, equally important, stack you need to build – your marketing stack.

Your marketing stack consists of the strategies, tools, and technologies you use to create awareness, tell your story, attract inbound leads, boost sales productivity, convert prospects to clients, and maximize your recruiting efficiency. And today, there are more marketing options than ever to consider.

In this Lunch with Haley, our Co-CEO, David Searns, will walk you through the key elements of your marketing stack. He’ll show you the “marketing pyramid” and provide an overview of the most important strategies and tactics you should be using. This webinar will cover:

  • Building a solid foundation through messaging
  • Essential digital & traditional marketing
  • Integrating branded content into sales & recruiting
  • Recruitment marketing strategies
  • Must-have marketing technology


Recorded: Thursday, February 18, 2021 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

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