Digital Marketing – Maximizing Your ROI

Trends and challenges to look out for and hidden sales opportunities.

“Be where the world is going.” – Beth Comstock

People have changed how and why they use technology. From communications to commerce, entertainment to education, healthcare to hiring.

And of course in sales and recruiting.

In this Lunch with Haley, we will explore: how these changes affect the staffing industry, trends and challenges for 2021, and the tools and strategies you should use to uncover sales opportunities and get more people applying to your jobs.

Here’s some of what we’ll cover:

  • Fundamental digital marketing strategies for selling and recruiting.
  • The latest social media and digital marketing best practices.
  • Innovative approaches to SEO and PPC for 2021.


Recorded: Thursday, March 11, 2021 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


Brad Bialy, Director of Digital Marketing, Haley Marketing

For over a decade, Brad has established a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad is the host of InSights, the premier podcast on digital and recruitment marketing for the staffing industry with over 130 episodes.

As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker throughout the industry.

Brad Smith, Chief Strategy Officer, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

Matt Lozar, Director of Recruitment Marketing, Haley Marketing

Matt is our product manager for programmatic job advertising and all our recruitment marketing services. A self-defined data nerd, Matt loves to test strategies and tactics to scientifically help our clients get the best ROI on their ad spend.

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