Digital Marketing – Maximizing Your ROI

Trends and challenges to look out for and hidden sales opportunities.

“Be where the world is going.” – Beth Comstock

People have changed how and why they use technology. From communications to commerce, entertainment to education, healthcare to hiring.

And of course in sales and recruiting.

In this Lunch with Haley, we will explore: how these changes affect the staffing industry, trends and challenges for 2021, and the tools and strategies you should use to uncover sales opportunities and get more people applying to your jobs.

Here’s some of what we’ll cover:

  • Fundamental digital marketing strategies for selling and recruiting.
  • The latest social media and digital marketing best practices.
  • Innovative approaches to SEO and PPC for 2021.

Details

Date: Thursday, March 11, 2021

Time: 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Presenters

Brad Bialy, Digital Marketing Manager, Haley Marketing

Brad’s expertise is in leveraging your social media to connect and engage with potential clients and candidates.

Brad Smith, Director of Content & Digital Marketing, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of marketing campaigns for hundreds of staffing firms.

Matt Lozar, Director of Recruitment Marketing, Haley Marketing Group

Since social media burst onto the scene, Matt has found a passion for knowing as much as he can about the always-changing industry. Graduating from the University of Notre Dame with an undergraduate degree in business and working for nine-plus years in intercollegiate athletics, Matt enjoys being a part of a team that helps everyone come out with a win at the end of the day.

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