Upcoming Lunch with Haley Webinars

Staffing Sales Playbook: 7 Ways to Drive Results in 2025

Get smarter about lead generation to win more staffing clients

Thursday, January 16, 2025 at 2:00 PM ET Register Now

Selling staffing has gotten hard. Really hard.

Cold calling isn’t working like it used to. An average B2B cold call has less than a 5% success rate (and far less in competitive industries like staffing). And these days, it takes 20 to as many as 50 touches to get a cold lead to purchase your services (it takes up to 3 touches just to reach an existing client!).

To succeed in 2025, you need a smarter approach to lead generation.

In this Lunch with Haley webinar, David Searns, Co-CEO at Haley Marketing, and Dan Mori, Founder of Staffing Mastery, will look at new and creative ways to upgrade your sales tools and improve your sales process. We’ll give you practical ideas to open doors with staffing buyers, keep your company top-of-mind, and drive more job orders.

Here’s what we’ll explore:

  • 7 Strategies for Sales Growth
  • Sales Funnel Automation and Integrated Direct Marketing
  • Creating a Digital Marketing System for Inbound Leads
  • Lead Tracking and Conversion Optimization
  • Incorporating AI to Expand Sales Capacity

If you’re looking for new and better ways to sell in 2025, don’t miss this webinar!

No time to attend the webinar?
Register today and you’ll get the slides and the recording to watch anytime.

Please note that ASA Active CE credit is only available for live attendance.

Details

Date: Thursday, January 16, 2025

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenters

Dan Mori, Founder, Staffing Mastery

Dan Mori is President of Employment Solutions, a national recruiting agency, headquartered in Elmira, NY. Employment Solutions developed a dynamic recruiting process that gives clients the ability to tailor each step to closely match the way they hire. This approach has successfully helped them grow from one little office in Elmira, NY to 11 offices throughout the U.S., that provide staffing and recruiting services in 28 states.

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

You’re Using AI Wrong: How to Get More Value Out of AI in Marketing

You’re Using AI Wrong: How to Get More Value Out of AI in Marketing

Real-world insights and actionable takeaways on AI.

Thursday, February 13, 2025 at 2:00 PM ET Register Now

In less than two years, AI has gone from an interesting novelty to an essential tool for sales and marketing.

LLMs like ChatGPT, Claude, and Gemini can radically change how staffing companies write content, generate images, and engage with employers and job seekers—if you use them the right way. In this presentation, David Searns and Brad Smith will review some of the most critical marketing use cases for AI and show you where staffing companies get it right—and where they struggle.

The team at Haley Marketing has spent nearly two years refining the use of AI in marketing (including partnering with one of the top AI consulting firms in the country). David and Brad will share some of the most important lessons they’ve learned in prompt engineering, GPT building, and driving successful AI adoption.

If you’re struggling to figure out AI—or looking to take your AI programs to the next level—don’t miss this Lunch with Haley.

Details

Date: Thursday, February 13, 2025

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenters

Brad Smith, Chief Strategy Officer, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.