In less than two years, AI has gone from an interesting novelty to an essential tool for sales and marketing.
LLMs like ChatGPT, Claude, and Gemini can radically change how staffing companies write content, generate images, and engage with employers and job seekers—if you use them the right way. In this presentation, David Searns and Brad Smith will review some of the most critical marketing use cases for AI and show you where staffing companies get it right—and where they struggle.
The team at Haley Marketing has spent nearly two years refining the use of AI in marketing (including partnering with one of the top AI consulting firms in the country). David and Brad will share some of the most important lessons they’ve learned in prompt engineering, GPT building, and driving successful AI adoption.
If you’re struggling to figure out AI—or looking to take your AI programs to the next level—don’t miss this Lunch with Haley.
Details
Date: Thursday, February 13, 2025
Time: 2:00 PM EDT
Duration: 1 hour
ASA CE Credit: 1.0 hour Active CE
Cost: FREE
Presenters
Brad Smith, Chief Strategy Officer, Haley Marketing
Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.