Creating Your Core Story

What makes your staffing firm different than all the others? And how do you best convey that message to your clients and candidates?

In staffing today, too many companies use the same words to describe their differentiation.

• “Our service is better.”
• “We’re more responsive.”
• “We ask the right questions and take the time to listen.”
• “We provide higher-quality candidates than anyone else.”

The problem is when everyone is saying the same things, people don’t know what to believe. Even worse, these overused messages commoditize your services and drive down your margins. So what can you do?

In this Lunch with Haley, we’ll look at the process you can follow to define a better marketing message. We’ll show you how to analyze your differentiators, develop your value proposition, and create a core story that can serve as the foundation for your sales and marketing.


Recorded: Thursday, July 21, 2016 at 2:00 PM EST

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

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