Upcoming Lunch with Haley Webinars

SEO for 2018

New Rules For Staffing Firms

Thursday, May 10, 2018 at 2:00 PM ET Register Now

Google continually changes the online sales and marketing landscape. To grow your business and outpace your competition, you need to stay current and adjust your strategy.

In this webinar, we will outline what matters most to staffing and recruiting firms, and show you what needs to be done to stay relevant in search engines…to attract candidates and drive more business.

In this Lunch with Haley, we’ll share:

  • Recent algorithm changes from Google and how these impact your website
  • How to make sure your jobs show up on Google for Jobs
  • A closer look at “semantic” search
  • Why a mobile-first mentality is critical
  • Why you should know what CDN stands for
  • How to effectively evaluate your SEO efforts
  • Specific staffing and recruiting case studies
  • What NOT to do
  • A guide to climbing search engine rankings that you can begin implementing immediately

Details

Date: Thursday, May 10, 2018

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE

Cost: FREE

Presenter

Brad Smith, Director of Social Media, Haley Marketing

Brad is Certified Inbound Marketing professional, and he has managed the implementation of marketing campaigns for hundreds of staffing firms.

Remarketing Banner

Remarketing

The most cost-effective online advertising tactic in the staffing industry.

Tuesday, May 15, 2018 at 2:00 PM ET Register Now

Ever wonder how some companies seem to follow you around the Internet? They’re using Remarketing.

How would you like to keep your staffing firm in front of every website visitor? Your staffing firm website and job board receives thousands of visitors a month. But rarely do candidate or prospects convert during their visit. That’s where a remarketing campaign can help.

Remarketing lets you look like you’re a big company with a huge budget, but it’s really one of the lowest cost ways to stay top-of-mind.

In this webinar, we will show you how to leverage the most cost-effective online advertising tactic in the staffing industry to keep you top-of-mind with your candidates and clients.

This product demo will highlight how remarketing can help you:

  • Strengthen your staffing firm’s brand and increase awareness
  • Re-engage previous job board visitors
  • Highlight top positions and encourage applications
  • Promote your staffing services to clients and prospects
  • Have your brand promoted on Google’s Display Network (over 2 million websites!)

On staffing websites, returning website visitors are twice as likely to convert over new website visitors. Remarketing will help you reengage these visitors, reinforce your company brand and drive individuals back to your website.

Details

Date: Tuesday, May 15, 2018

Time: 2:00 PM EDT

Duration: 30 mins

ASA CE Credit: 1.0 hour Passive CE

Cost: FREE

Presenter

Jenny Keller Yesilevskiy, Digital Marketing Manager, Haley Marketing Group

Jenny Keller Yesilevskiy is the Digital Marketing Manager at Haley Marketing Group and our resident online advertising guru. She works with our clients to execute pay-per-click and online marketing campaigns for lead generation, recruiting, branding, and engagement.