Upcoming Lunch with Haley Webinars

Positioning 101

Positioning 101: Make Your Staffing Company Stand Out

How to best convey what makes your staffing firm different than all the others to your clients and candidates.

Thursday, June 14, 2018 at 2:00 PM ET Register Now

“Our service is better.”
“We take time to ask the right questions.”
“We dig deeper to find the right fit candidates.”

Heard any of these before?
They are a few of the most common (and overused) positioning messages in the staffing industry.

In staffing, differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging.

In this Lunch with Haley, our CEO, David Searns, will walk you through the process he uses to help our clients define their positioning and define the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.

Details

Date: Thursday, June 14, 2018

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenter

David Searns, CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies for more than 20 years, and he has written the content for more than a dozen ASA VOICE and GENIUS award-winning direct marketing campaigns.