Upcoming Lunch with Haley Webinars

Risk Management

Higher Margins using Risk Management Data and Analytics

The measurements you must pay attention to for a profitable business.

Thursday, February 11, 2021 at 2:00 PM ET Register Now

Do you know your staffing firm’s margin by client?

Are you including critical measurements such as workers’ compensation losses?

If not, you cannot have a clear picture of your true profitability by client.

On this webinar, Tony D’Amicantonio and Kevin Turner, of Odell Studner, will take you through a variety of measurable components of your risk management program culminating with the most significant one – client profitability.  The ability to take action with this crucial information will give you the opportunity to maintain higher margins in your business.

Details

Date: Thursday, February 11, 2021

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenters

Tony D’Amicantonio, VP – Staffing Practice Leader, Odell Studner

As Vice President – Staffing Practice Leader for Odell Studner’s Staffing Practice Group, Tony D’Amicantonio is responsible for the strategic design and implementation of his staffing clients’ insurance programs. He also oversees operations, ensuring his entire team has real-time knowledge of the evolving staffing industry and access to the most innovative insurance products.

Tony works with over 150 staffing clients nationwide, whose premiums total over $200 million, to achieve best practices in their operational risk management procedures. By understanding each client’s business model at a detailed level, he ensures their programs meet their organizational goals, which ultimately contributes to their long-term success.

Tony is an active board member of the Mid Atlantic Staffing Association and an associate member of the American Staffing Association, as well as other various state chapters. He is an active supporter and participant of Staffing Industry Analyst and its Healthcare Summit and Executive Forum, TempNet Staffing Association, and the Affiliated Staffing Group.

Kevin Turner, VP, Staffing Practice Group, Odell Studner

As Vice President, Kevin is the sales leader of the Staffing Practice Group. He is responsible for the group’s overall growth through execution of key marketing and sales initiatives that align with its vision. Additionally, Kevin provides strategic direction and insight to his current client base.

Kevin launched his career in insurance at Sedgwick Global of New York, where he worked with Fortune 500 firms as an Account Executive. He later worked as a Marketing Specialist at The Clair Odell Group where he marketed insurance exclusively to carriers in the temporary staffing and professional employer organization (PEO) industries. Kevin then transitioned to LyonsOdell and, subsequently, to Odell Studner in 2005. Prior to being promoted to Vice President, Kevin was a Sales Executive.

Recognized for his industry expertise, Kevin frequently speaks at events around the country on issues that impact the bottom line of staffing companies. He sits on the Board of Directors of the Mid-Atlantic Staffing Association and is an associate member of American Staffing Association, TempNet and other state staffing associations. He also participates in a staffing advisory group that meets with members of the legislative branch of government to discuss the impact of legislation on the staffing industry.

Branded Content

Branded Content 2021

More leads, stay-top-of-mind, and build authority.

Tuesday, February 16, 2021 at 2:00 PM ET Register Now

In today’s over-crowded, “I’m too busy” world, how do you get employers and job seekers to pay attention to your company? How do you create awareness, prove your value, and get people to want to do business with you?

With branded content!

In this product demo, we’ll show you how staffing companies are using branded print and digital content to stand out, reach higher-level staffing buyers, and create more opportunities for meaningful conversations with clients and prospects.

The demo will review our blogging, HaleyMail, video creation, branded magazines, and sponsored webinars solutions. You’ll see how easy we make it to implement branded content strategies to increase your visibility, strengthen your positioning, improve your sales, and attract talent.

Details

Date: Tuesday, February 16, 2021

Time: 2:00 PM EDT

Duration: 30 minutes

Cost: FREE

Presenters

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 20 years.

Mackenzie Froese, Director of Content Marketing, Haley Marketing Group

Mackenzie Froese is the Director of Content Marketing at Haley Marketing. She oversees the email marketing campaigns for staffing and recruiting firms.

Mike McKerns, Director of Mamu Media Division, Haley Marketing

Mike believes that content is king when it comes to connecting with employers and job seekers. With more than 8 years of experience in branded and custom content, Mike knows how to help staffing companies to strengthen their positioning, become trusted advisors to clients and candidates, and create differentiation through thought leadership.

Marketing Stack

Building Your Marketing Stack

Using the right tools for staffing for best results in 2021.

Thursday, February 18, 2021 at 2:00 PM ET Register Now

In staffing, we hear a lot about building your “tech stack” – the series of technologies used to run your business. When it comes to your sales and recruiting, there’s another, equally important, stack you need to build – your marketing stack.

Your marketing stack consists of the strategies, tools, and technologies you use to create awareness, tell your story, attract inbound leads, boost sales productivity, convert prospects to clients, and maximize your recruiting efficiency. And today, there are more marketing options than ever to consider.

In this Lunch with Haley, our Co-CEO, David Searns, will walk you through the key elements of your marketing stack. He’ll show you the “marketing pyramid” and provide an overview of the most important strategies and tactics you should be using. This webinar will cover:

  • Building a solid foundation through messaging
  • Essential digital & traditional marketing
  • Integrating branded content into sales & recruiting
  • Recruitment marketing strategies
  • Must-have marketing technology

Details

Date: Thursday, February 18, 2021

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenter

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 20 years.