Upcoming Lunch with Haley Webinars

SEO & AIO in 2026: Get Found. Get Clicks. Get More Clients & Candidates

See exactly how the program turns visibility into pipeline

Tuesday, July 14, 2026 at 3:00 PM ET Register Now

Search is evolving faster than ever — and staffing firms that adapt early will capture the majority of inbound demand.

In this demo, we’ll walk through:

  • How AI-driven search results are reshaping visibility
  • What’s new in Haley Marketing’s 2026 SEO/AIO program
  • How programmatic SEO multiplies your visibility across locations and specialties
  • Real examples of how staffing firms are increasing organic leads
  • What to prioritize to improve ranking and conversion

If website traffic and inbound lead flow, and long-term search dominance are priorities this year, this demo is your roadmap.

Details

Date: Tuesday, July 14, 2026

Time: 3:00 PM EDT

Duration: 30 mins

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenters

Rachel Reed, Senior Automation Specialist

Rachel is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.

Becca Searns, Director of Creative Services, Haley Marketing

Growing up in an entrepreneurial family where marketing was discussed over dinner every evening, it is only natural for Becca to bring her design talents home to Haley Marketing. She ensures the quality of Haley Marketing creative services and oversees the design and user experience for Haley Marketing products.

Becca graduated from the Rochester Institute of Technology with a BFA in New Media Design and an MBA. She now combines what she learned from design and business school with more practical knowledge and experience gained starting her club hockey team in college and three years of long-term international travel and working remote to provide world-class, easy and affordable creative solutions for your business.

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

Fact vs Fiction: What You Need to Know About SEO in the Age of AI

Fact vs Fiction: What You Need to Know About SEO in the Age of AI

Know what to ignore, and what to act on with search and AI

Thursday, July 16, 2026 at 3:00 PM ET Register Now

Is SEO dead? Do AI Overviews steal all your traffic? Should you stop blogging? AI has rewritten how search works — and the internet is flooded with conflicting, often alarming advice about what it means for your staffing firm. It’s hard to tell what’s real from what’s hype.

In this Lunch with Haley, Shaun Chojnacki separates fact from fiction and gives you a clear, practical picture of how staffing firms actually get found in the age of AI search. He’ll cover:

  • The biggest myths about SEO and AI — and the truth behind each
  • Whether AI Overviews and answer engines really threaten your website traffic (and what to do about it)
  • What still drives rankings in 2026 — and what no longer matters
  • How AIO (AI Optimization) differs from traditional SEO, and where to focus your effort
  • The practical moves every staffing firm should make now to stay visible to clients and candidates

Walk away knowing what to ignore, what to act on, and how to make sure the right people still find you.

**********
No time to attend the webinar?
Register today, and you’ll get the slides and the recording to watch anytime.

Please note the ASA Active CE credit eligibility is only available for live attendance.

Details

Date: Thursday, July 16, 2026

Time: 3:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE

Presenter

Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing

Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies​. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.