Is SEO dead? Do AI Overviews steal all your traffic? Should you stop blogging? AI has rewritten how search works — and the internet is flooded with conflicting, often alarming advice about what it means for your staffing firm. It’s hard to tell what’s real from what’s hype.

In this Lunch with Haley, Brad Smith, Chief Strategy Officer, separates fact from fiction and gives you a clear, practical picture of how staffing firms actually get found in the age of AI search. He’ll cover:

• The biggest myths about SEO and AI — and the truth behind each
• Whether AI Overviews and answer engines really threaten your website traffic (and what to do about it)
• What still drives rankings in 2026 — and what no longer matters
• How AIO (AI Optimization) differs from traditional SEO, and where to focus your effort
• The practical moves every staffing firm should make now to stay visible to clients and candidates

Walk away knowing what to ignore, what to act on, and how to make sure the right people still find you.

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Please note the ASA Active CE credit eligibility is only available for live attendance.