Upcoming Lunch with Haley Webinars

The Great Rehire

The Great Rehire: The Talent Opportunity of the Impending Recovery

How to identify, obtain and keep the best talent in the staffing and recruiting industry.

Thursday, July 16, 2020 at 2:00 PM ET Register Now

A perfect hiring storm is on the way. When the economy reopens fully, there will be a giant surge in hiring, unlike anything we have ever seen. The workforce has been changed by COVID and they are ready for a shift and new possibilities. The stage is already set with:

  • High levels of unemployment
  • Low employee engagement
  • Companies planning to rehire as soon as the economy improves

Employees are looking for companies that offer the right mix of leadership, culture, and overall value proposition. In this webinar, we will explore how to prepare for the hiring boom, retain your current top talent, and be positioned to find and attract the best talent in the period of recovery.


Date: Thursday, July 16, 2020

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE


Rich Thompson, CEO, Xtra Point Group & XPG Recruit

Under legendary Hall of Fame coach Barry Alvaraz, Rich Thompson was a record setting and All Big Ten place kicker for the University of Wisconsin, followed by two years as a free agent with the Green Bay Packers.

He then launched a successful career in staffing and human resources, joining the Adecco Group, a Global Fortune 500 company, moving up through the organization to run operations of some of the most successful regions of the company. Rich later took over training and talent for the globe for Adecco and also led all of HR for a $10 billion region of Adecco, covering North America, Latin America, United Kingdom and Ireland, before starting Xtra Point Group.

By focusing on growing the employee value proposition, pragmatic development programs, a performance-based culture, and strong leadership initiatives, Rich enables companies to utilize HR as a strategic partner and allow employees to achieve their greatest potentials.

Survey Results

2020 Staffing Industry Outlook Survey Results​

How the staffing industry is adapting to the current (and anticipated) economic environment

Thursday, July 23, 2020 at 2:00 PM ET Register Now

What are firms doing to prepare for the economic rebound?

Haley Marketing conducted a nationwide survey of staffing professionals to find out how our industry has been impacted by the pandemic and what they are doing to recover faster.

In this Lunch with Haley, we will share the results of the survey with detailed insights about the industry’s plans for:

  • Adjusting sales strategies
  • Job advertising spend
  • Marketing budgets
  • Marketing tactics to employ
  • Anticipated recovery times


Date: Thursday, July 23, 2020

Time: 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE

Cost: FREE


Brad Smith, Director of Social Media, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of marketing campaigns for hundreds of staffing firms.

Branded Content

How to Sell Staffing through Branded Content

Give your salespeople more opportunities for conversations with clients and prospects.

Wednesday, July 29, 2020 at 2:00 PM ET Register Now

“We’re not hiring.”

As the new year turned, that was practically unheard. Now, the world has flipped, and sales opportunities are harder to find. But they are out there.

So how can you position your firm as a thought leader to help your sales team stand out, reach higher-level decision-makers and find more opportunities to sell staffing services?

You need Branded Content that shows people the value of staffing…IN THIS MARKET!

At Haley Marketing, we’ve been creating content to sell staffing services since 1996. We’ve helped our clients to weather two past recessions, and we’ll show you how to get through this one using print and digital media that positions your staffing firm as the employment expert in your markets. By creating and curating content that is meant for your target audience, you will become a trusted advisor vs. being just another vendor.

In this product demo, we’ll explore our new and enhanced services that our SMART content division, Mamu Media, provides to the staffing industry. They are the staffing industry’s only provider of branded magazines and webinars. These content solutions will give your salespeople more reasons to make calls…and more opportunities to have meaningful conversations with clients and prospects.


Date: Wednesday, July 29, 2020

Time: 2:00 PM EDT

Duration: 30 minutes

Cost: FREE


Rob Herbein, Director of Mamu Media Division, Haley Marketing

Rob Herbein is an expert on branded and custom print publications, electronic newsletters, sponsored webinars, blog writing, and video content. As Director of Haley Marketing’s Mamu Media Division, Rob helps staffing companies to position themselves as thought leaders in their market and increase client retention, candidate engagement, and new customer acquisition.

Mike McKerns, Director of Mamu Media Division, Haley Marketing

Mike believes that content is king when it comes to connecting with employers and job seekers. With more than 8 years of experience in branded and custom content, Mike knows how to help staffing companies to strengthen their positioning, become trusted advisors to clients and candidates, and create differentiation through thought leadership.