Content marketing is the art of selling without selling. In staffing, content marketing is being used to differentiate, add value, nurture relationships, and most importantly help staffing firms boost sales productivity and get out of the commodity trap.
Want to see what great content marketing looks like?
At this Lunch with Haley webinar, we’ll show you lots of examples of how content marketing is currently being used in the staffing industry.
You Will Learn:
• Why content marketing is essential to selling staffing.
• What tools content marketers are currently using.
• How to implement content marketing in your firm
by seeing lots of great examples!
Recorded: Thursday, February 14, 2013 at 2:00 PM
Duration: 1 hour
ASA CE Credit: 1.0 hour Passive CE
David Searns, CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 20 years.
Todd Lewandowski, Director of Content Marketing, Haley Marketing Group
Todd Lewandowski is the Director of Content Marketing at Haley Marketing. He oversees the email marketing campaigns for staffing and recruiting firms.
Brad Smith, Director of Social Media, Haley Marketing
Brad is a Certified Inbound Marketing professional, and he has managed the implementation of marketing campaigns for hundreds of staffing firms.