The Right Tool for the Job

Understanding Marketing Tactics

Would you use a hammer to cut your hair? Or a stethoscope to check your oil?

In marketing today, there are more tools than ever…and more ways to misuse them!

In this Lunch with Haley, we’ll examine the most popular marketing tools being used in the staffing industry today. We’ll take a look at both digital and traditional marketing, and show you how to get the best returns on your time and money.

Here are some of the tools (and questions) we will review:

  • Direct mail – does it work? If so, how?
  • Email marketing – can you get people to actually read your email?
  • Blogging & social sharing – what works…and what’s a waste of time?
  • SEO – how do you get to the top of Google results?
  • Sales collateral – is it needed?


Recorded: Tuesday, February 28, 2017 at 2:00 PM EST

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

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