Facebook and Google are two of the top places candidates go to when looking for job opportunities. So how can you make sure your jobs are found in the Facebook timeline and at the top of Google search results?
With pay-per-click advertising (PPC)!
PPC is an ideal tool for staffing and recruiting. It can be used (VERY COST EFFECTIVELY) to get in front of the right talent at the right time, recruit better quality applicants and keep your company top-of-mind.
In this product demo, see:
- What PPC advertising is.
- The different options for PPC on Facebook and Google.
- How you can best use PPC for staffing and recruiting.
- How to figure out which type of campaign is right for you.
- How PPC fits with your other marketing & sales initiatives.
Duration: 30 minutes
ASA CE Credit: 1.0 hour Passive CE
Jenny Keller Yesilevskiy, Digital Marketing Manager, Haley Marketing Group
Jenny Keller Yesilevskiy is the Digital Marketing Manager at Haley Marketing Group and our resident online advertising guru. She works with our clients to execute pay-per-click and online marketing campaigns for lead generation, recruiting, branding, and engagement.
Matt Lozar, Director of Recruitment Marketing, Haley Marketing Group
Since social media burst onto the scene, Matt has found a passion for knowing as much as he can about the always-changing industry. Graduating from the University of Notre Dame with an undergraduate degree in business and working for nine-plus years in intercollegiate athletics, Matt enjoys being a part of a team that helps everyone come out with a win at the end of the day.