Facebook and Google are two of the top places candidates go to when looking for job opportunities. So how can you make sure your jobs are found in the Facebook timeline and at the top of Google search results?
With pay-per-click advertising (PPC)!
PPC is an ideal tool for staffing and recruiting. It can be used (VERY COST EFFECTIVELY) to get in front of the right talent at the right time, recruit better quality applicants and keep your company top-of-mind.
In this product demo, see:
- What PPC advertising is.
- The different options for PPC on Facebook and Google.
- How you can best use PPC for staffing and recruiting.
- How to figure out which type of campaign is right for you.
- How PPC fits with your other marketing & sales initiatives.
Details
Duration: 30 minutes
ASA CE Credit: 1.0 hour Passive CE
Presenters
Jenny Keller Yesilevskiy, Digital Marketing Manager, Haley Marketing
Jenny Keller Yesilevskiy is the Digital Marketing Manager at Haley Marketing and our resident online advertising guru. She works with our clients to execute pay-per-click and online marketing campaigns for lead generation, recruiting, branding, and engagement.
Matt Lozar, Director of Recruitment Marketing, Haley Marketing
Matt is our product manager for programmatic job advertising and all our recruitment marketing services. A self-defined data nerd, Matt loves to test strategies and tactics to scientifically help our clients get the best ROI on their ad spend.