Expanding Your Reach: Advanced Cross-Selling & Upselling Strategies for Staffing Firms

Introducing your staffing services to other departments and decision-makers within your existing client organizations.

Join us for an empowering webinar designed specifically for staffing companies looking to unlock new growth opportunities within their current client base. This is a must-attend event where industry leaders and experts will share their insights and strategies for effectively introducing your staffing services to other departments and decision-makers within your existing client organizations.

What You Will Learn:

  • Strategic Approaches: Discover how to identify untapped opportunities for cross-selling and upselling within your current client relationships, turning single-service contracts into multi-faceted partnerships.
  • Communication Tactics: Learn the art of crafting compelling messages that resonate with different department heads, showcasing the unique value your staffing services can bring to their specific challenges.
  • Relationship Building: Gain insights into nurturing deeper, more strategic relationships with your clients, ensuring you’re viewed as a trusted advisor rather than just another vendor.
  • Success Stories: Hear real-world examples of staffing firms that have successfully expanded their service footprint within their client organizations, learning from their strategies and outcomes.

Who Should Attend:

This webinar is ideal for staffing company professionals at all levels who are involved in client management, sales, and marketing. Whether you’re looking to refine your existing approach or build a new strategy from the ground up, this session will provide valuable insights to help you achieve your goals.

Don’t miss this opportunity to transform your client relationships and drive significant growth for your staffing firm.


Recorded: Thursday, March 14, 2024 at 2:30 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Active CE


Debra Hill, Chief Information Officer, Cornerstone Staffing

Debra Hill began her career with CornerStone Staffing in 1997 as an Account Manager and by 2004, Debra had moved from sales into operations with CornerStone Staffing, working with the On-site Management team.

In this new role, Debra found ways to implement technology to make internal processes more efficient and in 2007 Debra became the position of Senior Operations Manager and was responsible for all technology company-wide. In 2012, under her guidance and creative eye,  CornerStone Staffing’s social media presence became an important part of CornerStone Staffing’s recruiting plan and brand advertising. In 2016 Debra was promoted to the Director of Technology and Social Media and in 2019 she was promoted to Chief Information Officer for CornerStone Staffing.  Debra holds a Bachelor’s degree in Marketing from Texas A&M University.

Adrian Dominguez, CEO of ROLINC Staffing

Adrian Dominguez is the CEO of ROLINC Staffing, a company based in Denver, CO,  serving the needs of manufacturers, construction firms, specialty contractors, and other industrial service/engineering companies for over three decades. He built a recruiting/staffing division from scratch and in 2021, became CEO / Owner of ROLINC and launched ROLINC Search in 2023.

Adrian has served as the President of the Colorado Staffing Association (2019-2023) and is now serving as “Speaker of the House / CSA Board Member.”  Under his leadership, CSA has grown both its membership and advocacy within the recruiting/staffing space.

Adrian is the proud dad of 6 children and acknowledges that his better half of 24 years is the main reason for his sanity in life!

Brad Bialy, Director of Digital Marketing, Haley Marketing

For over a decade, Brad has established a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad is the host of InSights, the premier podcast on digital and recruitment marketing for the staffing industry with over 130 episodes.

As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker throughout the industry.

Hailey Birkner, Account Manager

I’m Hailey Birkner, a Texas native, and I previously worked at Sense. As an Account Manager, I blend my love for nurturing existing relationships and consulting on current hurdles for delivering top-notch staffing solutions. From navigating the recruiting landscape to tearing up the dance floor or playing some pool, I’m all about making meaningful connections and creating positive impact. Let’s chat about how we can achieve great things together!

Susan Wurst, Director of Account Management

Susan is excited to combine her passion for providing shareworthy customer service with her 25+ years staffing industry experience into her role as Director of Account Management. She feels that building trusted relationships with her customers is the key to helping them succeed. Having a customer tell her that she made a difference in their business is the highest compliment she can receive. Born and raised in Minnesota (you betcha), she dislikes the snow and cold and travels to warm climates whenever she can. When not traveling, she spends her spare time baking, watching her son’s sporting events and researching for her next trip.

Tim Bleich, President/Owner, Vector Technical

Tim attended Ohio State and has a background is Sales. In 1992 Tim founded Vector Technical with a mission to partner with companies and candidates dedicated to “Finding the Right Person the First Time”. In 2015 Tim was named Entrepreneur of the Year in addition to a Lake-Geauga Fast Track 50 Award recipient in 2015,2017,2018 and 2019, 2020, 2021, 2022,2023. Vector won the ASA Genius Award in 2018 for our Social Media Program. Amvets named Vector Employer of the Year for our efforts in Veteran Hiring. Vector was also honored by the Ohio Senate for our dedication in hiring Veterans Tim is father to 3 children and an active member of Cleveland Rotary, Tim was named a Paul Harris Fellow. Tim is passionate about The Ohio State Buckeyes and a lifelong Cleveland sports fan. Tim enjoys the outdoors and is an avid cyclist.

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