Social Media 20/20: Creating an Aligned Vision for Your Staffing Firm

Where social media is heading and what to do to prepare.

Is your social vision fully aligned—or a little blurred? Where should your social media strategy be heading over the coming years? And more practically, how will top staffing and recruiting firms using social media to generate more applications and job orders?

In this one-hour webinar, Brad Smith (Director of SEO and Social Media) and Brad Bialy (Social Media Marketing Advisor) will share their insights about the state of social media in staffing and recruiting.

They’ll explain their outlook on where social media is heading—and what you need to do this year to prepare.

Here’s a preview of this webinar:

  • Lessons from 2018. What did we learn in reviewing 6,000 hours of social marketing?
  • Platform changes. What’s going on with LinkedIn, Facebook, Instagram and more?
  • Demographic shifts. How should usage patterns impact your strategy?
  • Best practices. What are the most effective tactics for the short term?
  • Strategy. What do you need to consider for the long term?
  • Improving focus. What happens if your vision gets blurred?


Recorded: Thursday, February 14, 2019 at 2:00 PM ET

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE


Brad Bialy, Director of Digital Marketing, Haley Marketing

For over a decade, Brad has established a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad is the host of InSights, the premier podcast on digital and recruitment marketing for the staffing industry with over 130 episodes.

As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker throughout the industry.

Brad Smith, Chief Strategy Officer, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

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