Creating Staffing Opportunities with Branded Content

New Tools from Haley Marketing

“We’re not hiring.”

Less than a month ago, that was practically unheard. Now, the world has flipped, and sales opportunities are harder to find. But they are out there.

So how can you help your sales team stand out, reach higher-level decision-makers and find more opportunities to sell staffing services?

You need Branded Content
that shows people the value of staffing…IN THIS MARKET!

At Haley Marketing, we’ve been creating content to sell staffing services since 1996. We’ve helped our clients to weather two past recessions, and we’ll show you how to get through this one using print and digital media that shows employers strategic ways to use staffing to reduce cost, drive productivity and mitigate risk.

In this product demo, we’ll look at blogging, HaleyMail, video creation, and our recent merger with Mamu Media, the staffing industry’s only provider of branded magazines and webinars. These content solutions will give your salespeople more reasons to make calls…and more opportunities to have meaningful conversations with clients and prospects.

Details

Duration: 30 minutes

Presenters

David Searns, CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 20 years.

Todd Lewandowski, Director of Content Marketing, Haley Marketing Group

Todd Lewandowski is the Director of Content Marketing at Haley Marketing. He oversees the email marketing campaigns for staffing and recruiting firms.

Mike McKerns, Director of Mamu Media Division, Haley Marketing

Mike believes that content is king when it comes to connecting with employers and job seekers. With more than 8 years of experience in branded and custom content, Mike knows how to help staffing companies to strengthen their positioning, become trusted advisors to clients and candidates, and create differentiation through thought leadership.

Rob Herbein, Director of Mamu Media Division, Haley Marketing

Rob Herbein is an expert on branded and custom print publications, electronic newsletters, sponsored webinars, blog writing, and video content. As Director of Haley Marketing’s Mamu Media Division, Rob helps staffing companies to position themselves as thought leaders in their market and increase client retention, candidate engagement, and new customer acquisition.

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