Frustrated with your job board spend? Stuck in year-long contracts that you regret? Looking for a more efficient way to use that recruitment budget? Want applications for MORE jobs?
In this case study, we’ll take a look at programmatic advertising and how using the software optimizes your monthly recruitment spend. We’ll share specific examples of performance-based decision making and how data determined our monthly budget.
In this case study of programmatic job advertising, you’ll see how the software:
- Drives applications to under-performing jobs
- Caps applications on runaway jobs
- Tests different job titles
- Finds the best conversion rate and lowest cost per application
Details
Duration: 30 minutes
Presenters
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Matt Lozar, Director of Recruitment Marketing, Haley Marketing
Matt is our product manager for programmatic job advertising and all our recruitment marketing services. A self-defined data nerd, Matt loves to test strategies and tactics to scientifically help our clients get the best ROI on their ad spend.
