Frustrated with your job board spend? Stuck in year-long contracts that you regret? Looking for a more efficient way to use that recruitment budget? Want applications for MORE jobs?
In this case study, we’ll take a look at programmatic advertising and how using the software optimizes your monthly recruitment spend. We’ll share specific examples of performance-based decision making and how data determined our monthly budget.
In this case study of programmatic job advertising, you’ll see how the software:
- Drives applications to under-performing jobs
- Caps applications on runaway jobs
- Tests different job titles
- Finds the best conversion rate and lowest cost per application
Duration: 30 minutes
David Searns, CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 20 years.
Matt Lozar, Director of Recruitment Marketing, Haley Marketing Group
Since social media burst onto the scene, Matt has found a passion for knowing as much as he can about the always-changing industry. Graduating from the University of Notre Dame with an undergraduate degree in business and working for nine-plus years in intercollegiate athletics, Matt enjoys being a part of a team that helps everyone come out with a win at the end of the day.